"Who Says it has to be itsy bitsy?" Well, no one actually. There are no laws saying you have to reveal so much skin or that you have to cover so much skin. At least in todays society there isn't.
I've recently cam across some rather adorable swimsuits that I personally would love to own. However I watched a speech from the designer (Jessica Rey) and I would rather not pay 100 dollars for her work. (No matter how much I would adore to own one.) My reason is that her whole reason to make these "modest" swimsuits is to make girls and women seem more intelligent to men.
I'm sorry but no. If how I decide to dress myself doesn't make me seem Harvard material while I'm at the beach or pools I really don't care. I don't. If I was going to a place where my intent was to be judged on my intelligence I don't believe I would be wearing a bikini nor would I be wearing your swimsuits. I would be in a suit and maybe even a bow-tie if I so pleased.
For you to imply that women should dress in a manor simply to seem intelligent to a man is horrid. No person man or women should dress to please anyone. It's your body and you should dress in a way you feel happy with. If I feel comfortable in short shorts, tank tops, and a flannel jacket -as I do in the Summer- then I will wear those proudly. With your speech you are implying that those who wear more skimpy swimsuits -and I dare say any other form of clothing- are "dumpy" or stupid. Which just isn't true.
Since you give Hepburn so much weight I give you Marilyn Monroe. She was no dummy despite most people opinions. Her IQ was a 168 higher than JFKs 129. Her stigma of a dumb blond isn't her fault like I feel you will assume. It is our cultures fault. Even back then women who felt comfy in a little bit less clothing was seen dumb and Rey isn't helping that. We don't bend to fix society. Society bends to fit us.
To think that we ought to alter our dress to make someone value us more is wrong and it still makes women into objects that need something to make them worth anything. Though it is the easiest path to take it's not the most effective. It doesn't change anything except a single person and it doesn't change them for the better. It makes them believe they should bend and mend themselves to a standard that they are not.
I wish that you would have taken the chance to make plus size swimsuits. Your little phrase "Who says it has to be itsy bitsy" would have been perfect for that. Or you could have taken the path for women who are not comfortable in bikinis because they just don't like how they make them feel. Y had chances and you diffidently did not take it. You decided to go down the path that we should worry about how we are viewed rather than enjoy this one life we have wearing whatever we want. I don't know about you but me personally if I am told not to wear something or that I have to wear something I'm not going to enjoy my time while I'm strapped in it.
I don't wear bikinis cause I don't have any and I just don't really want to. That doesn't mean though that I find people who wear them "dumpy" if anything I envy them for the courage, self love, and beauty they have. The bikini is power. It's you being brave enough to say "this is my body make of this sight what you will" while still being appropriate in front of children.